
Three Things to Consider Before Buying Your Next Motorcycle
It might be worth considering the information I’ve mentioned here when you are in the market for your next bike. Who knows, you might find something you like better than the brand you are currently riding.
Today I’m writing a post on one of my favorite topics which would be… yep, motorcycles (go figure). Before I start though, I would just like to say that I have owned several Harley Davidsons such as a 2015 Triglide that the wife and I rode to the Grand Canyon and back a few years ago, a 2018 Triglide that we traded the 2015 for, a 2016 Sportster 1200 and a 2018 Soft-tail Slim. The trikes and bikes we had were awesome and I truly enjoyed them. However, after a couple of shoulder surgeries, unemployment, and a dwindling annual income, the cost of ownership became too much and we had to let them go. Nowadays I ride metric cruisers - both Yamaha. I have a 2002 Roadstar Midnight Star 1600 and a 2006 Roadliner 1900 that I bought used for pennies on the dollar and I own them outright which means - no payments! The trajectory that landed me in the situation I'm in today got me to thinking that maybe there are others in the same situation and how people tend buy products, motorcycles among them, based on varying criteria and I'll cover three of them in this post.
1. The first thing to consider when buying a motorcycle is Brand Loyalty.

How a person’s preference for one brand over another is reached depends a lot on an emotional pull from the brand. Typically, this pull begins at a young age and will include the brand used or experienced during the formative years and has a nostalgia that is tied to it. Have you ever seen the bumper sticker that reads, “I’d rather push my brand than drive your brand”? Chances are this person’s father or other influential family member has driven this brand and it is all they've ever known. It is hard to change someone’s mind when they, or someone they look up to, have grown up using a particular brand.
1. The next consideration when buying a motorcycle is Reliability.

It shouldn’t be a huge shocker (but perhaps it is) that there are more reliable vehicles on the market that are not prone to leaving you stranded alongside the highway and the fact of the matter is that it may not be the same brand that you’ve grown up using all your life. When it comes to motorcycles, it is a well-known fact that the Japanese imports are more reliable than the highly popular American made two-wheelers. True, evidence today suggests that American bikes are getting more reliable but then there is also the fact of how the brand continually hypes the “newest and greatest” machines rolling of the production line to the point that a matter of upgrading to a newer vehicle every few thousand miles is expected. This culture of always upgrading and having a new vehicle obviously reduces the chances of being stranded quite a bit. Yes, there are some who will swear by their rides as they take their bikes well up to and over the 100k mark but almost always (with rare exception) these die-hard loyalists will have had major mechanical repairs (or upgrades) to get them that far. With this in mind, the surplus or used bike market is a real thing within the domestic biking community along with a growing pool of decent bikes to choose from. However, this “market” is also overpriced and typically, the used American motorcycle is close to the mileage where things start falling apart and can still cost almost as much as a new one. This brings us to the last consideration of buying a motorcycle and that is cost.
1. The third consideration for buying a motorcycle is Affordability.

If you are independantly wealthy and can afford to throw money at a nice, shiny new American machine every couple of years, then this consideration is probably not for you, but for the rest of us, it is truly the difference between owning the smallest production bike of a domestic brand or being able to stretch that buying power to a better investment; that of an import which usually means larger displacement and a better track record for reliability. I seriously knew a guy who had bought one of the Harley Davidson 500’s back in 2017 and, when I asked him why he didn’t at least get a Sportster 1200 or 883 (which is really considered the smallest displacement bike Harley makes), he says, “That’s all I could afford”. Really? I’m sure for the money he spent on that 500 he could have easily bought a brand-new metric cruiser in at least the 900-1300cc range (and even more probably in the used bike category). Here again it is about brand loyalty and a misplaced desire to be part of a group; a group seen by many as the “popular” crowd and to own something (they think) will bring them accolades from their peers. Seldom do these consumers consider other, more reliable and economical options.
As I’ve stated in the beginning, I like my Yamaha bikes and the fact that I spent less on the two of them than I could hope to buy even one American made bike is comforting to me, and I own them! As far as I’m concerned, if you ride, it doesn’t matter the machine you choose as long as you are happy with it. On the other hand, it might be worth considering the information mentioned here when you are in the market for your next bike. Who knows, you might find something you like better than the brand you are currently riding. Thanks for reading and be safe out there.

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